Good Vibrations

When given the prompt of “What a good day feels like” from the client I instantly went to the beach as I have spent many amazing days at the water’s edge. I wanted to connect with the wide target audience that we were told to design for so while I was researching I learned that there was a study conducted about what song makes happiest. The result of the article was that “Good Vibrations” by The Beach Boys, so I ensured that the motion of my elements matched the beat of the song. One creative decision I had to be aware of was the contrast of the colours, as when this design was projected it would lose a lot of saturation so I made sure that every colour I used was very vibrant. The animation has a define start and end with the sun rise/set so it demonstrates the conclusion of a good day. I also ensured that there was always some element moving on the screen so the audience would be engage for the entire duration.