Hill & Sons Brewing

When designing the brand identity the goal was to create a sleek, memorable design that would stand out from competitors. The containing shape allows for the name of the brand to always be visible as it stands out from any background graphics. The beer packaging went through many concepts and revisions before being finalized. The can design was inspired by the Polynesian/Samoan tattoo style. When designing the can it was vital the pattern was not appropriated from the culture so a lot of reference images and research went into ensuring that all due respect was paid to the graphics. All legal requirements were incorporated into the pattern so that they would not take away from the beauty of the pattern. For different product offerings, different precious metals were used to indicate the different offerings.