KitKat Halloween

KitKat has been producing chocolate bars since 1935 and endorsing breaks every step of the way. For this Halloween themed package I wanted to execute a design that could be playful in nature and offer a mascot type of creature that interacts with the KitKat identity while allowing consumers to interact and develop a connection with it. Finally, you can never see the full monster which adds to the mystery behind it and make it to be larger than life. ​​​​​​​